IMGoph makes a good point, in response to the previous post, that it would be helpful—in establishing in the public’s mind Eckington as a ‘red-line’ community—if the Metro station bore its name. The lack of a neighborhood name on our station has always bothered me as a wasted opportunity for an effective “branding” campaign.
Renaming Metro stations is certainly not unusual in the Metrorail’s short history. Moreover, specifically renaming stations to encompass a growing community that it either inhabits or is within close proximity has precident:
- In 2004, Red Line station Rhode Island Avenue was renamed Rhode Island Avenue-Brentwood in recognition of its location within the Brentwood neighborhood.
- In 2004, Green & Yellow Line station Archives and Archives–Navy Memorial was renamed Archives–Navy Memorial–Penn Quarter to reflect the growing Penn Quarter neighborhood.
- In 1999, Red Line station Woodley Park-Zoo was renamed Woodley Park-Zoo/Adams Morgan in recognition of the Adams Morgan neighborhood which is located near, but does not encompass the station.
- In 1999, Orange Line station Vienna was renamed Vienna/Fairfax-GMU in recognition of the growing Fairfax County.
Understandably, it does cost money to rename a station—signage changes at every station, map replacements, etc. In 2004, the change to “Rhode Island Avenue-Brentwood” and “Archives-Navy Memorial-Penn Quarter” cost almost $211,000. Also note that is more cost efficient (and cheaper to groups that are putting forth money to make the changes) to rename more than one station at a time.
Groups are welcome to put forth the funds. American University paid WMATA to change the “Tenley Circle” station to “Tenleytown-AU” for public relations purposes.
In 2004 Metro changed the names of two stops: Rhode Island Avenue-Brentwood Station and Archives-Navy Memorial-Penn Quarter. Both of those changes cost almost $211,000 and took months because maps and signs had to be replaced.
In regards to our situation, the Washington Nationals have expressed interest in paying for a name change for the current Navy Yard Metro station. If another organization were interested in paying for a station rename, this could be an opportunity, as most of the costs would be halved.
While many cringe (or laugh) at made-up neighborhood names (note: there is a humorous knock at this trend in the recent movie, Baby Mama), I am sure most Eckingtonians would support the above name upon consideration of the branding inroads that would result. NoMa, if interested in such an effort, may accept the second-place spot in the name if, in return, the community, leaders, elected officials and the Eckington Civic Association endorsed the proposal. Galludet University should welcome a station name that does not bury their name under a litany of full road names.
If this interests others in the community, contact NoMa and either link to this post or voice your opinion directly.
A one-time payment of around $100,000 for a permanent “advertisement” is very cheap—especially for a nascent Business Improvement District (BID).