Eckington-NoMa-Galludet U

IMGoph makes a good point, in response to the previous post, that it would be helpful—in establishing in the public’s mind Eckington as a ‘red-line’ community—if the Metro station bore its name.  The lack of a neighborhood name on our station has always bothered me as a wasted opportunity for an effective “branding” campaign.

Renaming Metro stations is certainly not unusual in the Metrorail’s short history.  Moreover, specifically renaming stations to encompass a growing community that it either inhabits or is within close proximity has precident:

  • In 2004, Red Line station Rhode Island Avenue was renamed Rhode Island Avenue-Brentwood in recognition of its location within the Brentwood neighborhood.
  • In 2004, Green & Yellow Line station Archives and Archives–Navy Memorial was renamed Archives–Navy Memorial–Penn Quarter to reflect the growing Penn Quarter neighborhood.
  • In 1999, Red Line station Woodley Park-Zoo was renamed Woodley Park-Zoo/Adams Morgan in recognition of the Adams Morgan neighborhood which is located near, but does not encompass the station.
  • In 1999, Orange Line station Vienna was renamed Vienna/Fairfax-GMU in recognition of the growing Fairfax County.

Understandably, it does cost money to rename a station—signage changes at every station, map replacements, etc.  In 2004, the change to “Rhode Island Avenue-Brentwood” and “Archives-Navy Memorial-Penn Quarter” cost almost $211,000. Also note that is more cost efficient (and cheaper to groups that are putting forth money to make the changes) to rename more than one station at a time.

Groups are welcome to put forth the funds.  American University paid WMATA to change the “Tenley Circle” station to “Tenleytown-AU” for public relations purposes.

In 2004 Metro changed the names of two stops: Rhode Island Avenue-Brentwood Station and Archives-Navy Memorial-Penn Quarter. Both of those changes cost almost $211,000 and took months because maps and signs had to be replaced.

In regards to our situation, the Washington Nationals have expressed interest in paying for a name change for the current Navy Yard Metro station.  If another organization were interested in paying for a station rename, this could be an opportunity, as most of the costs would be halved.

“Eckington-NoMa-Galludet U”

While many cringe (or laugh) at made-up neighborhood names (note: there is a humorous knock at this trend in the recent movie, Baby Mama), I am sure most Eckingtonians would support the above name upon consideration of the branding inroads that would result.  NoMa, if interested in such an effort, may accept the second-place spot in the name if, in return, the community, leaders, elected officials and the Eckington Civic Association endorsed the proposal.  Galludet University should welcome a station name that does not bury their name under a litany of full road names.

If this interests others in the community, contact NoMa and either link to this post or voice your opinion directly.

A one-time payment of around $100,000 for a permanent “advertisement” is very cheap—especially for a nascent Business Improvement District (BID).


7 thoughts on “Eckington-NoMa-Galludet U

  1. long descriptive hyphenated names make me feel like i’m in a department store and they’re describing whats on each floor.

    perhaps its good for shopping, but damn, i wish we could just name a station and keep its name.

  2. Sean, have you thought about contributing artwork for the Metropolitan Branch Trail? I think a nice, too-big-too-steal, modern sculpture would look great either at one of the trail connections or along the trail in Eckington.

    As for the name, I’d gladly take “Eckington” station or “Eckington-Galludet U,” but we would need to petition the District and WMATA to get the name approved and then come up with a to fund the direct costs that would only apply to our station.

  3. i saw the call for the branding of the trail but was a bit too swamped at the time to do it.

    if theres a way to add sculptural elements in the trail, especially our section, i’d be way up for that. would that be dccah thats in charge? or MBT?

    and see, “eckington station” has a way better ring to it.
    : )

  4. I’m with Sean. I like simple names for stations.

    The hyphenation thing drives me crazy. All I see is neighborhood oneupsmanship. I feel like in ten years, the sign might be bigger than the station.

    Stops are originally named based on influence, i.e., for political purposes. Cleary the stop isn’t near Gallaudet. The fact that it’s the closest stop to Gallaudet is irrelevant. It’s also the closest stop to the Farmer’s Market and a lot of other things.

    I say, let them name it whatever they want, and popular usage will determine its “real” name. The hyphenation game is unsustainable, and eventually the real name wins out.

    It’s like “Reagan National Airport”. When you hear someone call it “Reagan”, you know they’re from out of town.

    When I lived in Boston, one stop’s official name was never “Chinatown/Combat Zone”, but I routinely heard conductors announce it that way. (No idea what it says now, since both Chinatown AND the Combat Zone are probably history.)

  5. How about NoMa/Uline Arena? (If it is true that the Uline Arena will be brought back to life, then it seems sort of fitting to me.)

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